Plaid
2023 Year in Review campaign

Plaid helps companies build innovative fintech products that unlock financial freedom for everyone. Using data, I partnered with design, social media, content and lifecycle teams to tell a story of how everything adds up to the bigger picture.

The results? The email exceeded existing click-through-rate benchmarks and drove $130K+ in influenced ACV.

2024 Fintech Predictions campaign  

What does the crypto winter, payments revolution, and rise of open banking have in common? Plaid has predicted them all at their annual Fintech Predictions events.

I partnered with social media, design, and content teams to produce this campaign to promote their newest event. I wrote short videos, landing pages, and ads.

The results? Over 2,000 marketing qualified leads, and $5.7 million in ACV net-new pipeline.

Liabilities API web page

Learning about an API product doesn’t need to be a chore. Partnered with a web designer, product marketing, and stakeholders to make a complex product easy to understand.