There's Nothing to Hide

AGENCY: BBH | COPYWRITER: GWEN TAN | ART DIRECTOR: michelle lin

NTUC Income is a social enterprise and Insurance provider in Singapore. Core brand values are fairness and transparency. The challenge was to come up with a creative way to make known the fact that NTUC Income is still the only Insurer to publish their yields every year.

The Creative Idea: One of our client's brand values is 'Transparency'. So we made our Ad transparent.