There's Nothing to Hide

AGENCY: BBH | COPYWRITER: GWEN TAN | ART DIRECTOR: michelle lin

NTUC Income is a social enterprise and insurance provider in Singapore. Their brand values are fairness and transparency. The challenge was to come up with a creative way to drive awareness that NTUC Income is the only insurer to publish their yields every year.

The Creative Idea: Their brand value is “Transparency.” So we made their Ad transparent.