Hello

Long story short, I’m a copywriter who’s done the agency thing, the in-house thing, and the freelance thing — writing for brands like Apple, Robinhood, The Wall Street Journal, and B2B fintech startup Plaid.

Before tech, I crafted copy (and style) for fashion and design magazines. Now, I’m all about making complex ideas feel simple, smart, and human.

Born in Singapore, based in Brooklyn, New York. Big fan of beautiful experiences that work across our planet. Got a project? Let’s talk.